BIZCHINA / Zhang Chaoyang
Sohu picked as Beijing Olympics sponsor
(sohu)
Updated: 2005-11-07 10:48
BOCOG announces today that Sohu.com Inc. has been selected as the
official sponsor of Internet Content Service (ICS) for the Beijing 2008
Olympic Games.
A sponsorship agreement was signed by the Beijing Organizing Committee
for the Games of the XXIX Olympiad, internationally known as BOCOG, and
Sohu.com, China's leading Internet content service company.
Under the agreement, Sohu will provide exclusive services to BOCOG to
construct, operate and host the official BOCOG website,
www.beijing2008.com, for this historic event. The contract will be
effective through December 2008.
BOCOG Executive Vice-President and Secretary-General Wang Wei was present
at the signing ceremony, witnessed by some prominent government officials
and widely recognized Chinese athletes.
"We believe that, with Sohu's extensive social impact, reliable and
secure Internet technology as well as high-quality and efficient
contents, BOCOG will be able to meet, more effectively and in a more
timely manner, the expectations and demands of the general public to
understand, participate in and support the Beijing 2008 Olympic Games,"
Wang Wei remarked at the signing ceremony.
"We feel privileged to be working closely with BOCOG and are very pleased
to have been selected for this strategic sponsorship role," commented
Charles Zhang, Chairman and CEO of Sohu.com.
"To be awarded this prestigious honour and to be so closely aligned with
the highly anticipated Beijing 2008 Olympic Games is a testament to
Sohu's brand dominance in China, superior technology and commitment to
providing the most valuable services and information to the online
community," Zhang added.
The Sohu.com family of Internet properties is one of the leading firms in
China for Internet Content Service. Sohu has continued to seek strategic
partnerships in order to maintain its leading position as a top portal in
China.
The Beijing 2008 Sponsorship Programme consists of three tiers of
support, including the Beijing 2008 Partner, the Beijing 2008 Sponsor,
and the Beijing 2008 Supplier.
Since the Beijing 2008 Olympic Marketing Plan was launched on September
1, 2003, 10 enterprises, namely Bank of China, China Netcom, SINOPEC,
CNPC, China Mobile, Volkswagen Group (China), adidas, Johnson & Johnson,
Air China and PICC P&C, have been selected as the Beijing 2008 Partners;
five enterprises have been selected as the Beijing 2008 Sponsors, namely
UPS, Haier Group, SOHU, Tsingtao Beer and Yanjing Beer.
(For more biz stories, please visit Industry Updates)
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