BIZCHINA / Overseas Investment
AMD ramps up Intel rivalry with R&D centre
By Liu Baijia (China Daily)
Updated: 2006-07-04 09:25
US microprocessor firm AMD will establish its second research and
development centre for mobile processors and solutions in Shanghai next
month, as it tries to break the dominance of its rival Intel in China.
Vanoy Wong, vice-president of sales with AMD China, said that his company
is likely to set up the centre in Shanghai's Zhangjiang, a semiconductor
hub, in August. The centre will mainly focus on the development of mobile
platforms with partners.
The US microprocessor firm already has an engineering centre in Beijing,
which is mainly engaged in desktop computers.
But Wong would not disclose further details about the centre.
"This year will be a year of mobility for us," said Wong in an interview.
Last year AMD achieved significant breakthroughs in the world's
second-largest computer market, which was formerly dominated by Intel.
As many as 80 per cent of Lenovo's consumer desktop computers sold last
year used AMD chips and the ratio for HP was 60 per cent. Almost all
major computer makers in China bought some processors from AMD.
The technological innovations in 64-bit computing and dual-core
processors enabled AMD to lead the market in terms of technology. And the
demand from computer makers for an alternative supplier amid intense
competition made companies like Lenovo and HP endorse AMD products.
Following success on the desktop market, AMD has this year turned its
attention to the more profitable and faster growing notebook market.
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